The Power of Video Marketing: Key Statistics for 2023

Jan 2, 2023 | Market News | 0 comments


Video marketing is a constantly evolving field as more and more people are watching videos online. 

This trend has resulted in a constant stream of videos being uploaded to platforms like YouTube, providing companies and marketers with a wealth of data to help them understand what their audiences want in terms of video content. 

Many businesses are using video marketing to tell their company’s story in an engaging way, particularly at industry events such as trade shows and conferences.

If you are considering incorporating online video marketing into your business strategy, it is important to keep the following key statistics in mind for 2023:

  1. TikTok was the most downloaded app of 2021, according to Apple.
  2. 80% of consumers want to see more videos from businesses.
  3. YouTube has overtaken Facebook as the most popular platform for influencing consumer behavior.
  4. The video marketing industry in the United States is worth $135 billion.
  5. Video has become the most popular marketing channel for businesses, with 87% already using it.
  6. According to recent research, video marketing has helped over 80% of marketers generate leads.
  7. At least 88% of marketers were satisfied with their online video return on investment.

Video marketing is an effective tool for businesses seeking to retain and attract customers. In the past, it was only accessible to movie theaters and TV studios, but the internet and smartphones have made it more widely available. Anyone can now use video marketing, and it is becoming increasingly vital for businesses. It is not the only marketing tool you should use, but it can be a useful part of your social media marketing plan. If you aim to increase your audience and stand out, consider creating a video marketing strategy.

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